London is a creative hub

London travel guide

With record-breaking numbers of tourists visiting London every year, there are plenty of reasons to visit this dynamic cosmopolitan city!

With centuries of glorious history behind it, incredible landmarks and world-class modern and medieval attractions, London has it all.

At first glance, the city does not come across as being too friendly with people keeping their heads down and going about their daily routine. However, once you start to mingle with the locals at social events and venues – they tend to be friendly and easy to get along with. In fact, they can be charming, helpful and you may even make some lifelong friends.

Since London is a massive city and growing, it is best to stay in accommodation in or near the city centre. Visitors looking for lower hotel rates can search online for any of those exciting London hotels special offers.

A good choice of accommodation to stay on business or holiday in central London is The Shaftesbury Hyde Park International hotel. It offers convenient access to the best attractions in and around the city centre.

London has an illustrious past with creativity and innovation hallmarks of the city. Britain has itself been the focal point of the Industrial Revolution in the 18 century. It is the unofficial birthplace of capitalism as we know it. London has also played a seminal role in advertising with some of the oldest and most famous advertising firms having been established in the city. Just some of the major names in the advertising industry that call London home include Ogilvy & Mather, DDB Worldwide, Crawford’s Advertising Agency, J Walter Thompson etc. among other stalwarts in the business. The city also is home to some of the most renowned design studios like Leo Burnett, Johnson Banks, Wolff Olins, Fitch and Interbrand among several more.

In the past few years, the city has also become an important destination for VFX and animation. It came into prominence with the Harry Potter movie series and has not looked back ever since. There is a glut of such film graphics and animation companies with the likes of MPC, ILM and Double Negative among several smaller companies specialising in the world of animation for movies and the Internet.

While Silicon Valley may be the centre of entrepreneurship and innovation London is not far behind. In fact, London could be called the start-up capital of Europe with around 4,000 plus start-ups and growing. While once Shoreditch was the epicentre with Silicon Roundabout the most happening place for tech industries, this is now spreading across town in areas like Canary Wharf, Kentish Town, King’s Cross and Camden etc. Some of the leading start-up businesses that now have valuations of more than a billion dollars per company include TransferWise, Shazam, ASOS and Zoopla.

For those in the creative field then London has plenty of areas to find creativity related jobs in the city. There is a growing number of companies looking to hire creative talents and plenty of those open to working with freelancers in the city. London is no longer a city divided along the lines of Victorian-era requisites of belonging to the upper class to succeed. Contemporary London welcomes all with open arms to taste success if talented and diligent, by providing a conducive and positive work atmosphere and ethics.