London remains in the top spot for events activity in Europe, according to the latest figures from American Express.
The credit card company’s annual Meetings & Events Global Meetings Forecast for this year revealed the top four cities remained in the same positions, with Paris, Barcelona and Amsterdam following the UK capital.
There was slight movement in the top ten, with Berlin becoming a more popular location, overtaking Brussels, which fell to seventh.
Lisa Thompson, UK director for American Express Meetings & Events, told Conference & Incentive Travel magazine that it is “fantastic news” London retained its pole position.
“London is very easy to get to, which is a key factor in what has made it the top city in Europe,” she explained.
Her comments were echoed by Barbara Jamison, head of business development for Europe at London & Partners. She stated that the UK capital is a “world-class destination” for events.
“The city’s rich culture and heritage, its thriving tech, medical, creative and financial industries, and its wealth of fantastic venues, makes London an exciting proposition for meeting organizer,” she added.
According to the Global Meetings Forecast, there are several trends arising in the business world, including more face-to-face interaction at airports.
Ms Thompson said this allows delegates to maximise meeting time, while reducing the amount of time spent outside of the office. This has become necessary in many firms because of recent budget cuts.
More companies are also examining ways of lowering costs of overnight stays for meetings. The report claimed there is an increasing preference for four-star hotels over five-star venues.
However, hoteliers remain very optimistic about the year ahead, with demand for rooms expected to stay high in 2015. Establishment owners predicted room and occupancy rates would both increase next year.
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