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28 September 2023
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Cookie Policy

This Privacy Policy together with our Terms and Conditions and Cookie Policy sets out the basis on which any personal information that Shaftesbury Hotels London Management (UK) Limited ("we", "our", "us") collects from you, or that you provide to us, will be processed by us. We are committed to protecting and respecting your privacy.

Information we collect:

Information is collected from you to make it easier and more rewarding for you to use our services. By knowing customer preferences, we can tailor our services and special offerings to provide superior levels of convenience. When you visit our web site, we recognise only the IP Internet address of your computer. This information does not identify you personally and you remain anonymous unless you choose to provide information that personally identifies you. However, in order to provide users and consumers with a range of services, we may need to collect personal information from you on our website. Depending on which service you are accessing, you could be asked to provide information such as name, telephone number, postal address, email address, information about what you like and do not like, and credit card details.

Use of information collected

We process personal information about you for the purposes of:

  • providing you with our services;
  • dealing with your booking, enquiries and other requests;
  • administering your booking and other services;
  • tailoring our services to your requirements and preferences;
  • direct-marketing products and services, advising you of news and industry updates, events, promotions and competitions, reports and other information and carrying out market research campaigns.
  • providing you with information about other products, special offers and services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes. This may include products and services made available by selected partners and any member of our group of companies.

We may contact you by telephone for these purposes. Calls may be recorded for quality control purposes.

Processing and Disclosure:

In the course of processing your information, it may be necessary to transfer your PII (Personally Identifiable Information) to Shaftesbury Hotels London participating properties and/or third party service providers located in the United States and throughout the world for the purposes outlined within this Privacy Statement. Unless otherwise precluded or governed by legal requirements and/or process, Shaftesbury Hotels London subsidiaries, affiliates and property owners that may receive your information are required to abide by substantially similar privacy requirements relating to your PII. As a general practice, Shaftesbury Hotels London does not sell, rent, or give physical possession of your PII to unaffiliated third parties outside Shaftesbury Hotels London system.

Situations in which Shaftesbury Hotels London may disclose your information to others include:

When we have received your consent to do so in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package)

when companies or services providers that perform business activities on behalf of Shaftesbury Hotels London require such information (e.g., credit card processing, hotel marketing service, Affiliates, customer support services, market research administration or database management services) when a hotel or other property leaves Shaftesbury Hotels London system and access to your PII is necessary to facilitate business operations or meet contractual obligations in the event Shaftesbury Hotels London is merged or acquired by another company to comply with legal or regulatory requirements or obligations in accordance with applicable law, a court order or a subpoena in case of emergency such as to safeguard the life, health, or property of an individual.

If information is shared as mentioned above, we seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function. Unless otherwise precluded by legal process, we require third parties to protect your PII and abide by applicable privacy laws and regulations .


Shaftesbury Hotels London takes your privacy very seriously and has in place a policy for the responsible use of cookie technology, which is used to remember customer preferences and enhance the user experience.

"Cookies" are bits of electronic information (strings of text) that a computer user's browser and operating system store on the user's computer hard drive. For example, cookies can store a user's electronic personal identification and password, identify which parts of a website the user visits, and keep track of purchases or selections the user made on visits to Shaftesbury Hotels London Websites. The use of cookies is quite common.

Shaftesbury Hotels London may issue and use cookies to enhance the customer's visit and the services offered on the sites. Websites often consist of many pages of content. Cookies allow the customer to find the information and offers of interest quickly and easily. The use of cookie technology may help Shaftesbury Hotels London to achieve that objective.

Customers who register under Shaftesbury Hotels London Websites and allow their computers to accept cookies provide information by which Shaftesbury Hotels London can both align the customer with his or her personal preferences and provide faster and easier access to Shaftesbury Hotels London Websites' benefits.

Customers who submit electronic-mail addresses may receive targeted messages that Shaftesbury Hotels London believes may be of interest to these customers. Any customer may, at any time, request to be removed from such electronic lists and Shaftesbury Hotels London will comply with the request.

Customers can choose to accept or reject cookies by modification to their computer browser. These options are generally set forth in files or menus listing "Internet Options".


Our email communication provides you with the opportunity to opt out of receiving written promotional and marketing information or to opt in to receiving electronic marketing information. You can exercise your right to prevent such processing by selecting the appropriate subscribe/unsubscribe button each time you submit a form containing your personal details on our website. You can also exercise the right at any time by sending us an email at pr@parkgrandlondon.com with your name, email address and, if you have made a booking with us, a confirmation number, please contact customer care at any of our hotels, or clicking on "unsubscribe" from our email communications.

Legal Requirements:

Shaftesbury Hotels London will also disclose customer information, without first seeking or obtaining the customer's permission, if Shaftesbury Hotels believes, in good faith, that such disclosures are required by any applicable law or pursuant to any court order or if such disclosures are necessary to investigate activities that may be harmful or injurious to Shaftesbury Hotels London Websites, to Shaftesbury Hotel guests, employees, or agents, or to any Shaftesbury Hotels London

Service Providers:

Shaftesbury Hotels London co-operates with third parties to provide services both through Shaftesbury Hotels London Websites and in other communications. While Shaftesbury Hotels London requires such providers to conform to these privacy policies and guidelines, Shaftesbury Hotels London cannot control and shall not be responsible for their conduct if they fail to abide by these policies and guidelines.

Third Party Websites:

Shaftesbury Hotels London cannot control and is not responsible for the collection of personal information by third-party websites, including websites owned or controlled by hotel room sellers, travel companies, or other distributors or any websites not controlled or authorised by Shaftesbury Hotels London

Such third-party websites have their own separate privacy practices and policies. Shaftesbury Hotels London has no control over and no responsibility or liability for the practices and policies implemented by such third parties on their websites. Customers should communicate directly with such third party websites to get information about their privacy practices and policies.

Security procedures to protect the loss, misuse, or alteration of information under the company's control?

We take all reasonable precautions to protect your personal details. We use industry Security Metrics (SM) encryption technology, making these pages secure. In addition, we have strict security procedures in place to protect our customer information and details, and we only allow access to it under strict guidelines as to what use may be made of such details .

Privacy Policy Changes:

Shaftesbury Hotels London reserves the right to make changes to this Privacy Policy and Disclosure Policy. Shaftesbury Hotels will post such revisions by a link on Shaftesbury Hotels London Websites.

Your acceptance of these terms:

By using our website, you agree to our Terms & Conditions and Privacy Policy. We may also change the Policy from time to time and post the changed wording on this page of our website. If we post changes and you continue to use the web site, you will be deemed to have agreed to the changes.

Checking that the information is accurate:

You may contact us at any time to check the accuracy of any details that we hold relating to you, or to request that we update or correct the information, by sending your request to pr@parkgrandlondon.com .

Contact Us:

If you have any requests or queries concerning your personal information or any queries with regard to our practices, please contact us at pr@parkgrandlondon.com

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