London's West End is now home to five new sparkling stars, and the five stars are here at your favourite west end hotel. The Piccadilly London West End has been awarded the prestigious AA 5 STAR rating. This wonderful recognition is the ultimate mark of distinction, achieved through our ever evolving pursuit of excellence. Here is an all new great reason to choose The Piccadilly London West End for you next great stay in London. Book with us now for a west end experience that will have you coming back for more.